Meet Annētta…

Some people look for resources, Annētta McBain creates them. To know Annētta is to understand this.

Born to a teen mom and single mother, Annētta is the oldest of five children. She learned early on that you have to work for what you need and that if you don’t work for it, you likely won’t get it. That value of hard work has stayed with Annētta throughout her life. She calls it “walking through doors,” and has never ignored a door that has been opened to her. When a door is closed, she knows it’s on her to open it for herself.

Annētta walked through a door in college where she was studying journalism and broadcasting; when a job in radio was offered to her, she took it. She walked through another door a few years later after developing adult acne. When she couldn’t find the quality of clean products she needed to care for her skin properly, she made her own. 

Time after time, Annētta has walked through those doors, but always remembers to keep them open for whoever might follow. “Giving back to the community is important,” Annētta says. “Using my platform is important.”

In all her ventures, from the bridal and beauty industries to the non-profit world, from broadcasting to coaching and mentoring, from working with celebrities and artists to those in the midst of struggle, Annētta carries her faith with her. It is that faith that makes all things possible. “The whole point of life is to serve.”

After years of using her gifts and talents to tend to peoples’ outside appearances, Annētta is now shifting her focus to include what is on the inside, launching her premier coaching services. “I’ve lived some things,” she says, “I know loss and have been through challenges. We all have our own walk and my walk doesn’t have to look like yours to understand it. Women and mothers carry pressure, shame, and guilt. We need to free ourselves of that.”

From motherhood to makeup, fashion to faith, brides and beauty to coaching and compassion, Annētta McBain is here to serve. You want to be happier when you look in the mirror? She’s got you. You want to feel good and settled about your choices, need some help with direction and guidance? She’s got you there, too. 

Annētta McBain has spent her life opening doors. Let her help open some for you now, in faith and solidarity. Annētta’s got you.

“I’ve been helping women feel beautiful on the outside for years, but i want to help connect you to your inner strength, too. There are no imposters here. You are enough. Let’s fix your makeup and your mindset.”

— Annētta McBain

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